Pop culture and cinema have transformed how global travelers choose their next vacation. "Set-Jetting"—the practice of booking trips to destinations featured in popular television series and films—is driving travel itineraries worldwide.
From cliffside Sicilian luxury hotels to tropical Thai retreats and medieval European fortress walls, visiting on-screen filming locations allows travelers to step into their favorite stories.
Perched high above the Ionian Sea on Sicily’s eastern coast, Taormina captured global attention as the setting for The White Lotus Season 2. The town combines ancient Greek theater ruins, medieval palazzos, and dramatic sea vistas backed by Mount Etna.
Walk along the Corso Umberto, sample granita at historic cafés, and take the funicular down to Mazzarò Beach and Isola Bella for a day along the coastline.
Fly into Catania-Fontanarossa Airport (CTA). Take a 45-minute coastal drive or direct Intercity train to Taormina-Giardini station.
Stay in Taormina Centro for historic palazzos, Mazzarò Bay for beach resorts, or Giardini Naxos for seaside promenades.
Koh Samui’s lush palm-fringed beaches, rainforest slopes, and luxury wellness resorts serve as the primary setting for The White Lotus Season 3. Located in the Gulf of Thailand, the island combines natural beauty with high-end hospitality.
Explore Choeng Mon Beach, visit the Big Buddha temple, or take a day trip to the Ang Thong National Marine Park, an archipelago of 42 protected islands.
Fly into Samui Airport (USM) directly from Bangkok, Singapore, or Phuket. High-speed catamarans connect to Surat Thani mainland.
Stay in Choeng Mon for secluded luxury, Bophut Fisherman's Village for dining, or Chaweng for lively beaches.
Dubrovnik’s medieval walled city gained international fame as King’s Landing in Game of Thrones. Enclosed by 16th-century stone ramparts overlooking the Adriatic Sea, the city combines Gothic, Renaissance, and Baroque architecture.
Walk the top of the ancient city walls, explore Lovrijenac Fortress, and take the cable car up Mount Srđ for views across the Old Town and nearby Lokrum Island.
Fly into Dubrovnik Airport (DBV). Take a 20-minute airport shuttle bus or private taxi to Pile Gate at the entrance of Old Town.
Stay in Old Town for medieval history, PloÄŤe for sea views, or Lapad Peninsula for beach resorts.
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Trade extreme summer heatwaves for crisp alpine air, glacial fjords, and temperate mountain climates.
Escape light pollution and witness dark skies, the Northern Lights, and distant galaxies in certified dark sky reserves.
Discover Italy's most celebrated coastline by sea, from the towering cliffs of Capri to the beachside seafood of Nerano.